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3…2…1: Axe’s New Campaign is on the Launch Pad

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By: TOM BRANNA

Editor

Axe is going where few have gone before—space. The Unilever brand is creating the Axe Apollo Space Academy (AASA) with one of the first men to walk on the moon, Buzz Aldrin. Starting last month, by joining AASA at AxeApollo.com, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC). Axe is creating the Axe Apollo Space Academy with the help of Buzz Aldrin. Axe is asking guys and girls...

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